How to set up a successful Ideation Lab
Ideation Labs are here for you to share ideas, pose a challenge to the Creative Tracks community, discuss topical industry issues, or start an event or creative project together. Great labs stand the chance of being featured on the Creative Tracks homepage and social media channels. This guide will tell you how to create an interesting, active and successful Ideation Lab.
What is an Ideation Lab?
Ideation Labs are here for you to share ideas, pose a challenge to the Creative Tracks community, discuss topical industry issues, or start an event or creative project together. They’re a fantastic opportunity to collaborate with other young entrepreneurs from all over the world who share common passions and interests with you.
How do I create a new Lab?
Glad you ask! There are a couple easy ways do it. You can either reach the Ideation Lab page via the home page by clicking on it in the menu bar; or you can do it from your personal profile page by clicking on “Post Content” and then “New Ideation Lab”.
To set up your Ideation Lab page, you start by giving it a catchy title. This informs potential participants of the topic of your lab, as well as the specific question or challenge it intends to address, if there is one in particular.
You can then add a short description that summarises the main elements addressed by the Lab. Remember these are the first things people will read when browsing the list of labs, so this is your chance to tickle their curiosity and get them to join in!
You can also add a link to a relevant website that might help inform the discussion.
You may choose to set an expiry date on which the Ideation Lab will close.
Now you’ve got a large text box that allows you to develop the description of your Lab by adding more detailed information. You might want to give some background to the idea/project/question you’re addressing in the Lab. Another good thing to do is to list the main aims that the Lab will strive to achieve. To make the whole thing look good and be super informative, you can add documents and hyperlinks, as well as image and video content via the embed and lightbox buttons. Don’t hesitate to make use of the different heading types that are made available to you.
You can then continue by adding an image to illustrate it and make it more appealing to potential participants. The image can represent the topic of the discussion, can include the logos of companies and organisations that might be discussed, or any other image you think will make your lab look cool.
Then, categorise your lab by checking all the relevant fields.
Lastly, enter any keywords or tags that relate to your Lab. This is a very important step, as it will enable people who are interested in the subject of your Lab to find it easily. Make sure you separate each tag by a comma.
There you go, all done! Good job. You can go back and make changes anytime by clicking on the small plus sign on the bottom right of your screen, and then “edit, unlock, or delete this content”, and then “edit”.
To add new content to your Lab as you go along, click on the blue button on the left of the Lab page that “Post Response”. This response can be a simple comment, but feel free to add images, links, and videos, and documents to support your arguments.
Responses can be rated 1 to 5 stars by the members of the Lab.
How do I make people join my Lab?
Once you’ve created your Lab, you can send a direct invitation to people to join. Do this by clicking on the small plus sign on the bottom right of your screen, and then “share this page”. Don’t hesitate to advertise your lab through all your social media channels to optimise your reach.
Another important thing when it comes to making people join your lab is tagging and categorising. When Creative Tracks members browse the Ideation Labs page, they will often type keywords related to their interests into the search bar. Appropriate categorisation and thorough tagging of your Lab will thus ensure that it’s easy to find by people who share the same interests as you.
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