How can creative entrepreneurs you make a short video that is both cost-effective and persuasive?
a creative momentum project
has been working on a Video Pitching Toolkit (VTP) for creative enterprises, under the coordination of Lapland University of Applied Sciences
. With the VPT, a creative momentum project
is striving to provide a creative solution for creative enterprises that would like to access a more diverse marketplace. Particularly, the Toolkit is aimed at those entrepreneurs who would like to pitch new ideas, products or services via video in a cost-effective way.
The Toolkit is available on the Knowledge Centre
of MyCreativeEdge.eu - the website run by a creative momentum project
. It comprehends 5 chapters, which contains articles, graphics and video content
This is an introduction to the Video Pitching Toolkit initiative. It provides guidelines on how to use the Toolkit.
The art of selling your idea
This chapter gives very specific tips on how to script your pitch and your video in general.
Stages of production
The chapter provides a brief introduction to the world of video production. Antti Sipilä, CEO of OneMinStory
, speaks about key points to bear in mind before and during working with a video production company
Urbanid 3D pitching video
Case Study: the VPT team made a demo showing what a cost-effective pitch video is. The video portrays entrepreneur Zoltan Fodor from Urbanid 3D
. This chapter tells the story of how the demo was made.
Make an impact in 1 minute
Marsa Bäck is CEO of the Finnish Institute for Speech Ltd
. She has extensive experience in Communications and Education. She also has a thorough knowledge of how to perform pitching/marketing speeches. In this chapter, Marsa explains how to speak effectively and make an impact in 1 minute.
Our YouTube channel
is home to a number of short videos that can help creative entrepreneurs develop their pitch video. If you like them, please share. It really helps us out!
Also, let us know if you have any feedback or any idea for content. Feel free to get in touch with the author of this post or firstname.lastname@example.org.
Advertising and marketing communications, Animation, Audiovisual and interactive media, Creative industries areas, Film, Photography and photo imaging